February 7, 2012 § Leave a comment
The winter Classic. Brilliant piece of PR— big idea. Best thing for hockey since the Zamboni. Now add to it this incredible dimensional piece of editorial insight and we’ve got something really special. Where does the average fan get to see such an in-depth, behind the scenes look at their favorite team and or players. How cool is that— even if you aren’t a “fan groupie.” The editorial documentary style is so well done, so authentic it gives such insight on a little seen light, a glimpse of player that normally you would never see or know. What they’re like (well almost), completely uninhibited, under the helmet and behind the mask. I particularly liked the locker room scenes, the banter, the chatter, the camaraderie. It really is, “For the Love of the Game.” These guys are just like you and me— that’s what makes it so special. We can connect with them on such a visceral level. No arrogance, no real egos, just a bunch of guys playing a sport they love. So where do we go from here— how can we make it better? For one, I think its major limitation is only two teams. And if you don’t live in, or are from that city, don’t like, or root for that team, is there anything really for you to watch? Am I to believe that there’s so many altruistic hockey fans out there that everyone will want to watch? I think it would be very cool to do the “Road to the Stanley Cup.” Let’s get a 24/7 perspective on what they’re really playing for. Let’s broaden the playing field. Let’s expand on a good idea, open it up to eight cities or even sixteen. Let’s get all the playoff teams involved. Let’s live the pressure with them. Their reactions, their drive, their adversity, their victories and defeats. Let’s see the pressure build as they climb the ladder of their dreams to the coveted cup. That silver bowl from back in the 1800’s— to lift it, to hold it, to embrace it, to engrave it. It’s what dreams are made of. It’s what we all can relate to when we were young and full of piss and vinegar. Ready to take the world by storm. To dream, to hope, to reach for… something, anything important or special. We can all relate because didn’t we all dream of hitting one out, in the bottom of the ninth, down by three with the bases loaded? Don’t we all have that one dream, that we played over and over in our heads? To be that character in the movie, to be the one who became charmed— if only for a minute? Cmon, we all had a dream. So what’s your thought? What can we do with 24/7? What can you do with 24/7?— Start the conversation, or at least the dream.