Because it’s the cup

So it’s May, 2012. A season begins a new for 16 hopefuls who battled 82 individual parts to reach that one glorious goal— the opportunity to win The Stanley Cup. The media and marketing Gods have ingested their magic dust and evoked what I’m sure they have hoped to be, a connection between the fans, the players and that emotional bond of being along for the ride. Whether it’s on the ice, at the arena, at a bar or in front of your TV to experience it all, be part of the roller coaster ride of one goal games, overtime thrillers, wins, losses to live for another series and move on to the next round.

But I ask you the Fan, do you feel this campaign, “Because it’s the Cup” touches us all on the visceral level that unites us? Does it capture what a player goes through, his team, team mates, coaching staff, ownership— what they’ve done to get here, stay here and continue here for another series?

Does it really capture our emotions? And are our emotions the same or different than that of the aforementioned? I truly believe they are very different but ultimately share a common bond— none of us could imagine (unless we’ve played at that level or close to it) the sacrifice, the grueling schedule, injuries, practice time, weight room, training facilities and sheer grit it takes to get here. And then to sustain it over another grueling two months against stiffer and stiffer competition to win 16 more games to hoist Lord Stanley’s coveted prize.

So tell me— how do you feel? I know for me, when my team wins, I want to watch the highlights again, and again and again at infinitum. I want to listen to the talk shows, log on to the various web channels and hear the spinsters talk about how good my team is. Why they have a legitimate chance THIS YEAR. I am so sky high, I could walk on air, feel good all over an proud to wear that emblem on my sleeve— even if it’s a little one. Because those who know me, know quite well I just don’t bleed orange and black on given nights. I’ve been supporting my team since their entrance into the NHL’s first expansion back in 1967 through the good years and bad. My pride brims over to hear the pundits brag about my guys and my hope grows larger with each victory. But when they loose, well now that’s a horse of a different color. I don’t want to hear anything. Don’t want to watch the lowlights, hear the analysts, listen to the sports talk show hosts or even get coach’s perspective. Because I’m actually depressed. I’m in a bad mood. My confidence is shot and my pride is wounded. All the cliches come out, the thrill of victory, the agony of defeat, have to just take it one game at a time and on and on. I want nothing to do with it. I want to win and want to win now. Oh don’t get me wrong, I don’t expect to go the route of the 1980 76ers, when Moses Malone predicted four, four, four— they did it in four, five four, but all in all I hate to lose and live for the next thriller, that next win.

So if you’re anything like me, and I bet there are a lot of you out there, I’m sure you can relate. Don’t you put that loss behind you after a day or two and hope springs a new with the drop of the opening faceoff  the next time they play? Aren’t you as behind them as you’ve always been? With clenched teeth and closed fists— your knees shaking and the tension building up inside you like a boiling pot of water? Don’t you live for that next goal? The great save? The two-goal lead late in the third so you can just relax even if it’s for a minute.

Can that type of campaign be created? Can some bit of logic and emotion tie us together as fans and players, owners and coaches? Can their be such a campaign that relates to each and everyone one of us?

What would you do? How would you capture the spirt, the emotion, the hope, the despair, the jubilation of it all?

A couple of my thoughts are this:

Extend 24/7 “Road to the Winter Classic” to be the same documentary for the 16 teams vying for The Stanley Cup. Good for the fan, good for the game and although it might not be the greatest for the players, would connect us to our team on such a visceral level— almost like taking a page back from yesteryear when teams played each other 8—12 times a year and didn’t wear helmets. Wasn’t there a connection to the player back then unlike today? 24/7 would go a long way in bringing our heroes into our living room. To see another side of them, a personal side of them to connect to.

And what about the campaign “There are No Words”? Doesn’t that say it all from a player’s perspective without saying anything. Can’t you connect to something like that?

What’s your thoughts?

Weigh in and Join the Conversation!

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hey hockey fans, what are your dreams? are they 24/7?

The winter Classic. Brilliant piece of PR— big idea. Best thing for hockey since the Zamboni. Now add to it this incredible dimensional piece of editorial insight and we’ve got something really special. Where does the average fan get to see such an in-depth, behind the scenes look at their favorite team and or players. How cool is that— even if you aren’t a “fan groupie.” The editorial documentary style is so well done, so authentic it gives such insight on a little seen light, a glimpse of player that normally you would never see or know. What they’re like (well almost), completely uninhibited, under the helmet and behind the mask. I particularly liked the locker room scenes, the banter, the chatter, the camaraderie. It really is, “For the Love of the Game.” These guys are just like you and me— that’s what makes it so special. We can connect with them on such a visceral level. No arrogance, no real egos, just a bunch of guys playing a sport they love. So where do we go from here— how can we make it better? For one, I think its major limitation is only two teams. And if you don’t live in, or are from that city, don’t like, or root for that team, is there anything really for you to watch? Am I to believe that there’s so many altruistic hockey fans out there that everyone will want to watch? I think it would be very cool to do the “Road to the Stanley Cup.” Let’s get a 24/7 perspective on what they’re really playing for. Let’s broaden the playing field. Let’s expand on a good idea, open it up to eight cities or even sixteen. Let’s get all the playoff teams involved. Let’s live the pressure with them. Their reactions, their drive, their adversity, their victories and defeats. Let’s see the pressure build as they climb the ladder of their dreams to the coveted cup. That silver bowl from back in the 1800’s— to lift it, to hold it, to embrace it, to engrave it. It’s what dreams are made of. It’s what we all can relate to when we were young and full of piss and vinegar. Ready to take the world by storm. To dream, to hope, to reach for… something, anything important or special. We can all relate because didn’t we all dream of hitting one out, in the bottom of the ninth, down by three with the bases loaded? Don’t we all have that one dream, that we played over and over in our heads? To be that character in the movie, to be the one who became charmed— if only for a minute? Cmon, we all had a dream. So what’s your thought? What can we do with 24/7? What can you do with 24/7?— Start the conversation, or at least the dream.

Am I in Kansas yet?

Sometimes I wake up and wonder, where am I? Where does this road lead to and where the hell am I going? This road I’m on called Avenue of the Earths— don’t know if I am the human or the Alien. It feels vaguely familiar but then again so surreal. I think I’m in Kansas, but everyone is speaking a different language. Blogs, posts, tweets, RSS feeds (do birds eat that), stumbleupon, diggus, discusus, forsquare— shit I thought that started Gettysburg address— Oh I’m so confused! Everybody in this new world is an “expert,” “author,” “publisher,” “reporter,” “songwriter,” “creative genius,” etc., etc. And the sad thing is if I don’t blog, publish, report, author or express my “expert opinion,” I get so lost by waves of noise and technology that I become obsolete. I wonder what my peers are doing about all this— some of the greatest minds in the advertising industry, people who have done breakthrough creative, work that is alive from the neck up, zig not zag, take a risk, be accountable, buck conventional wisdom, strike a cord, YES A HUMAN CORD (boy that sounds good, HUUUUMANNNN CORD), not a wavelength, sound bite, blurb, blob, or viral hiccup, — a good ole fashioned “visceral,” “take your time to bake,” “penetrate from the inside out”, “warm and fuzzy”, “move me” cord! What is happening to us? Oh don’t get me wrong, I kind of dig this technology thing— so many cool stories, so many paths to choose from, so many opportunities to connect, reach out and be heard, seen or even swallowed— kind of like “The Who” “See Me,” “Touch Me,” “Feel Me,” “Hear Me,”— all of the senses at the touch of a keyboard or touch screen— yes, all very cool things, but don’t people think anymore? Are we all so smitten by the “stuff” that we forgot the basics of what’s between you and me—and that human emotion that needs to be feed, nurtured and celebrated? Do you remember your first kiss? How did that feel? Any touch screens around? And would I want to broadcast it or cherish it?

Has anyone seen my red slippers?